"There are many wonderful urban environments around the world where millions of people live, work and play every day. Select a large and densely populated urban area, and design an experience that temporarily or permanently transforms the city for the enjoyment of its citizens and visitors. The experience must take advantage of existing infrastructure, and may be above, below or anywhere in between existing development."
Click here to see the final presentation.
Our initial inclination was to pick a lesser known yet beautiful and untapped city as the city to focus on, however, we ran into trouble identifying a particular infrastructure to transform. After all, there needs to be a story behind the choice of infrastructure as well. After many affinity diagrams and collaborative discussions later, the team decided to concentrate on iconic infrastructures including but not limited to New York City, San Francisco, and Venice. While brainstorming potential concepts and ideas for each of these cities, the team had stumbled upon the story of abandoned subway stations in the Big Apple.
While opportunistically aiming to utilize this abandoned infrastructure, the City's iconic pizza came to mind, and alas a story was born as follows:
I was responsible for designing the vehicle which would transport customers from City Hall Station to the "hidden" pizzeria. After several iterations of paper sketches, I went on to render it digitally through Adobe Illustrator, with the final deliverable as seen as below.